Hatch - Bring your business to market and get your first customers
Our 3 month program
During this 3 month program, you'll learn how to bring your business to the market and how you can get your first customers. This module provides an optimal, personalized guide with helpful tools, templates and information resources on the following topics:
Lesson 1: What is a brand and how do I find the wording?
Lesson 2: Brand pyramid & archetypes
Lesson 3: Look & Feel of the brand
Lesson 4: Platforms for creating your own website
Lesson 5: Set up your website
Marketing basics
Lesson 1: Product-market fit
Lesson 2: The 3 C's of the community
Lesson 3: Content strategies
Lesson 4: The added value of your content
Lesson 5: Create your content
Lesson 6: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
Lesson 7: Building your content funnel
Lesson 8: Phases of the product experience
Lesson 9: Giveaways
Lesson 10: The psychology of marketing
Lesson 11: Your waiting list (landing page)
Lesson 1: Introduction influencer marketing
Lesson 2: Find the right influencers
Lesson 3: Analysis of target groups
Lesson 4: Macro- vs. micro-influencers
Lesson 5: How to find influencers for your campaign
Lesson 6: How to reach influencers
Lesson 7: Negotiating with influencers
Lesson 8: Success of your influencer marketing campaign
Lesson 1: Go-to-market strategies
Lesson 2: Launch
Lesson 3: Customer Service